Unit 40 International Marketing
Unit 40 International Marketing Unit40 International Marketing Aim The aim of this unit is to introduce students to a variety of methods organizations use to coordinate their international marketing efforts. Students will critically evaluate the various challenges that organizations face when doing so. This unit will give students the knowledge and ability to work with marketing teams internationally and to study marketing at a higher level. In today’s globalized economy it is essential that marketing efforts are able to transcend international borders. To do this, marketers must gain an appreciation of the various cultural, regulatory and political issues that exist in transferring marketing strategies into different countries and the impact it can have on both consumers and the organisation. ...